Should I quit my blog NOW?????

Monday, August 31, 2009

There’s been another round of ‘blogging is dead’ posts doing the rounds of late and as a result I’ve had a number of emails hitting my inbox over the last week from bloggers asking if they should stop blogging.

Here’s some of the advice I’ve been sharing:

* Blogging is not dead - it’s evolving.
* You should be evolving too (read Blogs are Out of Beta, But Bloggers Should always be in Beta)
* Keep being useful, keep solving problems and keep meeting needs - whatever the medium this is key.
* Keep producing content - people continue to search the web for content in huge numbers. It’s not all about networking and bookmarking - whether it be text, video or audio - keep producing content.
* Experiment with different mediums - to the best of your ability keep abreast of the ‘new’ mediums that are emerging.
* Build a ‘Home Base’ - many people flit from one medium to another and end up with nothing of their own (read more on the Home Bases and Outposts that I use).
* Build a Brand - the mediums are tools. They’ll come and go in time - the key is to build something that lasts beyond them.
* Don’t be Precious about your ‘Blog’ and be open to change - there’s no one ‘right’ way to blog. Blogs can have comments or not have comments, have full RSS feeds or partial ones, look like a traditional blog or act and look more like a lifestream or portal. The key is to know what you want to achieve and let that shape what you do with your blog.
* Don’t abandon your blog too quickly - your primary efforts may move into a different medium but blogs can be an important part of the mix of what you do online. Don’t abandon your blog - build upon it, let it evolve, leverage what you’ve already built and use it where appropriate in the mix of what you do.

What do you think? How are you approaching what you do in this ever changing web?
lets continue your blog.....be a good blogger now....

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